available worldwide


established 2018








Alison Heffington


Welcome! I'm Alison, a Dallas wedding photographer, believer, wife to Hudson, and proud dog mom to Brighton. I began capturing images at the age of 13 when my dad surprised me with my very own camera, but I never could've imagined then that this one day be my job!

My business journey began in 5th grade when I opened up my first Etsy shop selling handmade wedding hair accessories. I continued that little project for several years before turning to sports photography. I used to think I'd one day be shooting on the sidelines of the Super Bowl, but instead my love of beautiful wedding details and photographing fast-paced sporting events merged into my career as a wedding photographer! When my college graduation day finally rolled around in May 2019, I made the jump to full-time in my business straight away, and I truly believe I have the BEST job in the world!!

I'm Alison

Dallas wedding photography & Videography

Documenting love stories in Texas and throughout the world.

I was born and raised in Austin, Texas, and after marrying my husband Hudson, we moved to beautiful Dallas. Since then, I've traveled throughout the state of Texas and the U.S. documenting love stories for couples.

My love for photography has brought me everywhere from the beaches of New York to the gorgeous city of Charleston. But regardless of where I travel, Texas will always be my home. 

sarah & alan michael
waco, texas WEDDING

"From the moment I began communicating with Alison, she went above and beyond as a vendor! She took time to get to know me and my now husband’s story, and by the time we had our wedding, I felt like we were friends! Alison is literally amazing!! Her photography is absolutely beautiful, and I will cherish the photos she took forever. Not only is she professional and amazing at her work, she is kind, friendly, and more than willing to make you feel comfortable in any way! I am so thankful I chose Alison to photograph my wedding, it would not have been the same without her!"


Hudson and I met our freshman year at Baylor University and dated for three years before getting married in November 2019! Marriage has been the greatest blessing from God! You can see more from our wedding here!

My amazing husband, Hudson


I'm a crazy dog mom! I got Brighton my senior year of college, and Hudson and I treat her like our child! She's totally spoiled and is subjected to me constantly taking photos of her.

My precious pup, Brighton


Photography isn't my only creative outlet! From hand embroidery to creating items for my Etsy shop, I'm always working on a new project! Hobby Lobby has taken a lot of my money :)

Any chance to be creative


Even though I usually spend the day in leggings and a sweatshirt (perks of working from home during the week!), I love fashion and any excuse to throw on a cute dress! I also love helping my couples find the perfect outfits for their engagement or portrait sessions!

Online shopping and any excuse to dress up!


Grabbing a cup of coffee, lighting a candle, and opening up my Bible is my favorite way to start the day! I feel so much more encouraged and ready to conquer the day when I begin my day in the Word!

Slow mornings in the Word



a few of my favorite things

Your wedding day is about more than the flowers and the shoes you chose. It's about celebrating the start of a new family, a union that will last for the rest of your life, and a legacy that will carry on for generations.

The summer before my junior year of college, I decided to take this passion of mine and officially start my photography business. I planned on photographing high school and college seniors like I had done for years and really enjoyed. I never imaged that a few months later, my vision for my business would take a dramatic shift and turn into one of the best decisions I could've made!

Even though I had photographed plenty of weddings before, they took on a whole new light once Hudson and I got engaged. I saw the wedding experience from my bride's perspective, and I quickly knew that I wanted to serve and celebrate couples just like me on the most important day of their lives!

Since then, I overhauled my business and created an intentional, purposeful experience for my couples that would allow them to relax and enjoy their wedding day while getting gorgeous, timeless images to adore for a lifetime! From the moment you inquire with me, I hope you feel loved, cared for, and celebrated (because you're getting MARRIED!!).

It brings me so much joy when I get to help my couples throughout the engagement season as they plan their wedding. I love being their hype-woman when the big day finally arrives and serving them throughout the entire process. Getting to celebrate with the most amazing brides and grooms as they begin their marriage is such a gift from God, and I truly believe I have the best job in the world!

the heart behind the photos

why i do what i do